We're changing our recommendation – 61 characters in the title

The SEO landscape is constantly evolving, and any SEO who doesn’t keep up with the changes will always be one step behind. Sometimes it’s small and simple things that change, and other times it’s big and complex. Today, we’re updating our recommendation for something very straightforward and simple: we’re changing our suggested title tag length from 64 to 61 characters.

Recently, the number of characters Google displays from a title tag has not been as consistent as it used to be. A 64-character title could previously be expected to appear in full, but these days, the specific characters used matter more. With Google also changing the design of its search results pages, we believe it’s time for an update. Our new recommendation is 61 characters in the title tag—including brand.